Hello,
My name is Alyssa, and I am a Georgia native, but have since moved to the Bay Area post-college. Since I was a kid, I have loved being in the kitchen. From the very beginning, I was playing baking computer games, making “cakes” in my Easy-Bake Oven, to spending hours in the kitchen, I have always loved to bake. F&F began after seeing endless cookie flooding videos, and I thought, “I bet I could do that.” Since that first cookie set, I was hooked. I fell in love and just wanted to bake for any occasion possible. I am so excited to have turned my hobby into my business, and I can’t wait to see how it continues to grow. Thanks so much for being a part of the journey.
XO,
Alyssa
Our Story
Flour & Fleur officially began in 2021 with custom decorated cookies to help people celebrate special events in their lives. The goal has always been to provide beautiful and delicious baked goods that make people smile. The first orders were friends and family, but it soon grew to providing cookies all around the San Francisco Bay Area.
After a trip to Paris in November 2023, there was so much inspiration for what Flour & Fleur could become, and the obsession began to find a way to bring the intrigue of Parisian patisseries into the classic American desserts of Flour & Fleur.
There is so much more coming to Flour & Fleur, and thank you for being along for the ride!